Adatvédelmi irányelvek

Hello!

If you came here, it is a reliable sign that you value your privacy. We understand this perfectly well, that is why we are handing over to you a document in which you will find in one place the rules of personal data processing and the use of cookies and other tracking technologies in connection with the functioning of www.microfood.eu.

Formal information at the beginning – the administrator of the website is “MicroFood” S.A. ul. Bolesława Śmiałego 1, 63-500 Ostrzeszów, NIP: 5140343004, REGON: 366323202. 

This privacy policy is structured in the form of questions and answers. The choice of such a form has been dictated by the concern for transparency and readability of the information presented to you. Below you will find a table of contents of this policy corresponding to the questions we answer in turn.

If you have any concerns about our privacy policy, you can contact us at any time by sending an email to biuro@microfood.eu.

1. Who is the administrator of your personal data?

The administrator of your personal data is “MicroFood” S.A. ul. Bolesława Śmiałego 1, 63-500 Ostrzeszów, NIP: 5140343004, REGON: 366323202. 

2. Who can you contact regarding the processing of your personal data?

As part of the implementation of personal data protection in our organization, we decided not to appoint a personal data protection officer due to the fact that it is not obligatory in our situation. For matters related to personal data protection and privacy in the broadest sense of the term, you can contact us at biuro@microfood.eu.

3. What information do we have about you?

Depending on the purpose, we may process the following information about you:

  • name and surname,
  • address of residence,
  • address of business activity,
  • NIP number,
  • e-mail address,
  • telephone number,
  • data contained in the correspondence addressed to us,
  • bank account number,
  • IP address,
  • image (profile photo),
  • activity in relation to messages sent as part of the newsletter,
  • information about the operating system and the Internet browser you are using,
  • subpages you are viewing,
  • time spent on the website,
  • transitions between individual subpages,
  • click on individual links, 
  • source from which you came to our website,
  • age range you are in,
  • your sex,
  • your approximate location limited to a town,
  • your interests determined on the basis of your activity in the network.

We have described the scope of the processed data precisely for each processing purpose. Information in this area can be found later in this policy.

4. Where do we get your personal information from?

In most cases, you give them to us yourself. This happens when:

  • you register a user account,
  • you send a complaint or withdraw from the contract,
  • you subscribe to the newsletter,
  • you contact us. 

In addition, some information about you can be automatically collected by the tools we use:

  • the mechanism of the website and newsletter system collect your IP address,
  • the mechanism of the website collects information about the products you have viewed,
  • the mechanism of the newsletter system collects information about your activity in relation to the content sent to you as part of the newsletter, such as opening messages, clicking on links, etc., 
  • Google Analytics collects a lot of information about how you use our website.

5. Is your data safe?

We care about the security of your personal data. We have analyzed the risks associated with the various processes of processing your data, and then implemented appropriate security and data protection measures. We constantly monitor the state of our technical infrastructure, train our staff, observe the procedures used, introduce necessary improvements. In case of any questions concerning your personal data, we are at your disposal at biuro@microfood.eu.

6. For what purposes do we process your personal data?

There is more than one purpose. Below is a list of them, followed by a more detailed discussion. We have also assigned the respective legal basis for processing to the individual purposes.

  • registration and maintenance of a user account – Article 6(1)(b) of the GDPR,
  • sending a newsletter – Article 6(1)(a) of the GDPR,
  • handling of correspondence – Article 6(1)(f) of the GDPR,
  • fulfillment of tax and accounting obligations – Article 6(1)(c) of the GDPR,
  • creating an archive for the purposes of a possible need to defend, establish or pursue claims, as well as to identify the returning customer – Article 6(1)(f) of the GDPR,
  • self-marketing – Article 6(1)(f) of the GDPR,
  • analysis, statistics and optimization – Article 6(1)(f) of the GDPR.

User account – details

When creating a user account, you must provide the data necessary to create an account: e-mail address and password. Providing data is voluntary, but necessary to create an account.

As part of the edition of your account data, you can provide your further data, such as your name, address of residence or place of business, NIP number, telephone number. 

In addition, our system used for user accounts records your IP number you used when registering a user account.

What’s more, we use the Google Analytics integration with the user account mechanism. In this way, the data collected by the Google Analytics tracking code on your use of our website is assigned to your user account. This includes information such as:

  • information about the operating system and the Internet browser you are using,
  • subpages you are viewing,
  • time spent on the website,
  • transitions between individual subpages,
  • click on individual links, 
  • the source from which you came to our website,
  • age range you are in,
  • your sex,
  • your approximate location limited to a town,
  • your interests determined on the basis of your activity in the network.

We analyze such information about you in order to optimize our websites for user experience, efficiency and conversion, which is our legitimate interest as referred to in Article 6(1)(f) of the GDPR.

You can modify the information about you provided to us in connection with your account registration at any time. However, in a situation where you have created an account using the integration with an account on a social networking site, the data downloaded from that social networking site cannot be modified.

The data provided by you in connection with creating an account is processed in order to provide you with an electronic service that gives you the possibility of using your account. This service is provided on the basis of a contract concluded in accordance with the rules described in the regulations, which means that in this respect the legal basis for the processing of your personal data is Article 6(1)(b) of the GDPR.

The data will be stored for the duration of the user account. You can decide to delete your account at any time.

Newsletter – details

When subscribing to the newsletter, you provide us with your name and e-mail address. Providing this information is voluntary, but necessary to subscribe to the newsletter.

In addition, our system used to handle the newsletter, records your IP number you used to subscribe to the newsletter, determines your approximate location, the e-mail client you use to handle your e-mail and tracks your actions on the messages sent to you. Therefore, we also have information on which messages you have opened, which messages you have clicked, etc.

The data you provide us with in connection with your subscription to the newsletter are used to send you the newsletter and the legal basis for their processing is your consent (Article 6(1)(a) of the GDPR) given when you subscribe to the newsletter. When it comes to processing information that does not come from you and has been collected automatically by our mailing system, we rely on our legitimate interest (Article 6(1)(f) of the GDPR) to analyze the behavior of the newsletter subscribers in order to optimize mailing activities. 

You can unsubscribe from the newsletter at any time by clicking on the dedicated link in each newsletter message or simply contact us. Despite the cancellation of the newsletter, your data will still be stored in our database in order to identify the returning subscriber and possibly defend claims related to the sending of the newsletter to you, in particular, to prove your consent to receive the newsletter and the time of its cancellation, which constitutes our legitimate interest as referred to in Article 6(1)(f) of the GDPR. 

At any time, you can modify your data provided for the purposes of receiving the newsletter by clicking on the appropriate link visible in each message sent as part of the newsletter or simply contacting us. 

Handling of correspondence – details

When contacting us, you naturally provide us with your personal data contained in the content of the correspondence, in particular, your e-mail address and name. Providing the data is voluntary, but necessary to make contact.

In this case, your data is processed for the purpose of contacting you and the basis for processing is Article 6(1)(f) of the GDPR, that is our legitimate interest. The legal basis for post-contact processing is also our legitimate aim of archiving correspondence for the purpose of ensuring that certain facts can be shown in the future (Article 6(1)(f) of the GDPR). 

The content of the correspondence may be archived and we are not able to clearly determine when it will be deleted. You have the right to demand the history of your correspondence with us (if it has been archived), as well as to demand its removal, unless its archiving is justified by our overriding interests, e.g. defending against potential claims from you.

Tax and accounting obligations – details

If we issue an invoice for you, it is part of the accounting records, which will be kept for the time required by law. In such a situation, your personal data is processed for the purpose of fulfilling our tax and accounting obligations (Article 6(1)(c) of the GDPR in connection with the regulations governing tax and accounting obligations).

Archive – details

As part of the description of the individual purposes of personal data processing, which are described above, we have indicated the dates of personal data storage. These terms are often associated with our archiving of certain data for the purpose of ensuring that we can demonstrate certain facts in the future, reconstruct the course of cooperation with the customer, the correspondence exchanged, or that we can defend against claims. In this respect, we rely on our legitimate interest as referred to in Article 6(1)(f) of the GDPR.

Analysis, statistics, optimization – details

We collect statistical information on user behavior when browsing our websites, such as clicks on links, transitions between subpages, time spent on individual pages, etc. We analyze this information in order to optimize our sites for user experience, efficiency and conversion. In most cases, information processed in this way is not personal data. The exception is when you are a registered user. We may then combine this information with your other data collected in your account.

We carry out the activities described above based on our legitimate interest, referred to in Article 6(1)(f) of the GDPR, consisting in optimizing our websites. 

7. How long will we keep your personal data?

Data storage periods were indicated separately for each processing purpose. You will find this information within the details of each separate purpose of processing.

8. Who are the recipients of your personal data?

We risk a statement that modern business cannot do without the services provided by third parties. We also use such services. Some of these services are related to the processing of your personal data. Third-party service providers that are involved in the processing of your personal data are:

  • hosting provider that stores data on the server,
  • cloud computing service provider, where backups that may contain your personal data are stored,
  • provider of the mailing system in which your data is stored if you are a newsletter subscriber,
  • CRM system provider in which we store your data to improve the process of customer service and for archival purposes,
  • supplier of the invoicing system in which your data is stored for the purpose of issuing an invoice,
  • accounting office that processes your data visible on invoices,
  • law firm, which gets access to the data if it is necessary to provide legal assistance to us,
  • entities providing technical support services, which obtain access to the data, if the conducted technical works concern the areas in which the personal data are located,
  • other sub-contractors that gain access to data if the scope of their activities requires such access.

Your personal data may also be transferred to tax offices to the extent necessary to fulfill tax, clearing and accounting obligations. This applies in particular to all declarations, reports, statements and other accounting documents that contain your personal data.

In addition, if necessary, your personal data may be shared with entities, bodies or institutions authorized to access data under the law, such as police, security, courts, public prosecutors’ offices.

What’s more, we use tools that gather a lot of information about you, related to the use of our website. This includes, in particular, the following information:

  • information about the operating system and the Internet browser you are using,
  • subpages you are viewing,
  • time spent on the website,
  • transitions between individual subpages,
  • click on individual links, 
  • the source from which you came to our website,
  • age range you are in,
  • your sex,
  • your approximate location limited to a town,
  • your interests determined on the basis of your activity in the network.

This information does not have, in our opinion, the nature of personal data. Because this information is collected by the external tools we use, the information is also processed by the tool providers in accordance with their terms and conditions and privacy policies. In general, this information is used to provide and improve services, manage them, develop new services, measure the effectiveness of advertisements, protect against fraud and misuse, as well as to personalize the content and advertising displayed on individual websites and applications. We have tried to describe the details in this respect in the further part of this policy as part of the explanation of the individual tools.

9. Do we transfer your data to third countries or international organizations?

Yes, part of the processing of your personal data may involve the transfer of your data to third countries. 

We transfer your personal data to third countries in connection with the use of tools that store personal data on servers located in third countries, in particular the USA. The providers of these tools guarantee an adequate level of personal data protection through appropriate compliance mechanisms provided by the GDPR, in particular, by joining the Privacy Shield Program or using standard contractual clauses.

The storage of personal data on servers located in third countries is carried out using the following tools:

  • FreshMail Sp. z o.o. mailing system, Al. 29 Listopada 155 c, 31-406 Kraków, NIP 6751496393, REGON 123040091 – in the scope of your name, e-mail address, IP address and statistical information related to your reactions to the messages we send.
  • Google’s G-Suite services, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland – for all the data that is processed within the framework of Google services, including those contained in files synchronized with Google Drive.

Both Rocket Science Group LLC and Google Ireland Limited ensure an adequate level of protection of personal data through the use of compliance mechanisms provided by the GDPR, in particular by joining the Privacy Shield Program. Below are links leading to Privacy Shield acknowledgments, where you can see information about their personal data processing.

We also remind you here that we use external tools that can collect anonymous information about you. We have already mentioned this several times in this policy, including in response to a previous question. The providers of these tools often use servers located around the world, particularly in the United States of America (USA) to store the collected information.

10. Do we use profiling? Do we make automated decisions based on your personal information? 

We do not make decisions about you that are based solely on automated processing, including profiling, that would have legal effects on you or that would similarly significantly affect you. 

Yes, we use tools that can take specific actions depending on the information collected through tracking mechanisms, but we believe that these actions do not have a significant impact on you because they do not differentiate your situation as a customer, do not affect the terms of the contract you can enter into with us, etc. 

Using certain tools, we may, for example, target personalized advertisements based on your previous actions on our site or suggest products that may be of interest to you. This is called behavioral advertising. We encourage you to deepen your knowledge of behavioral advertising, particularly with regard to privacy issues. Detailed information, including the ability to manage your behavioral advertising settings, can be found here: http://www.youronlinechoices.com. 

We emphasize that the tools we use do not give us access to information that would allow us to identify you. The information we are talking about here is, in particular:

  • information about the operating system and the Internet browser you are using,
  • subpages you are viewing,
  • time spent on the website,
  • transitions between individual subpages,
  • the source from which you came to our website,
  • age range you are in,
  • your sex,
  • your approximate location limited to a town,
  • your interests determined on the basis of your activity in the network.

We do not combine the information indicated above with your personal information from our databases. This information is anonymous and does not allow us to identify you. This information is stored on the servers of the tool providers, and these servers may most often be located around the world.

The exception to the anonymous nature of the information referred to above is when you have a user account on our site. This information may then be combined with your data collected in your user account. However, when using this information, we still do not make decisions about that are based solely on automated processing, including profiling, that would have legal effects on you or that would similarly significantly affect you. We believe that the actions of directing advertisements to you depending on your activity on our website and taking optimization actions do not significantly affect you. Therefore, we rely on our legitimate interest as referred to in Article 6(1)(f) of the GDPR.

11. What rights do you have in connection with the processing of your personal data?

The GDPR grants you the following potential rights related to the processing of your personal data:

  • the right to access your data and receive a copy,
  • the right to rectify (correct) your data,
  • the right to delete your data (if in your opinion there are no grounds for processing your data, you can request that we delete it),
  • the right to limit the processing of your data (you can demand that we limit the processing of your data only to the storage of your data or to the performance of actions agreed with you if you believe that we have incorrect data or are processing it unreasonably), 
  • the right to object to the processing of your data (you have the right to object to the processing of your data on the basis of a legitimate interest; you should indicate the specific situation which in your opinion justifies our cessation of the processing that is subject to objection; we will stop processing your data for these purposes unless we can demonstrate that the grounds for our processing take precedence over your rights or that your data are necessary for us to establish, assert or defend claims),
  • the right to transfer the data (you have the right to receive from us in a structured, commonly used machine-readable format the personal data that you have provided to us on the basis of the contract or your consent; you can order us to transfer this data directly to another entity),
  • the right to withdraw your consent to the processing of personal data if you have previously given such consent,
  • the right to lodge a complaint with a supervisory authority (if you find that we are processing data illegally, you may lodge a complaint with the President of the Office for Personal Data Protection or another competent supervisory authority).

The rules related to the exercise of the above-mentioned rights are described in detail in Articles 16-21 of the GDPR. We encourage you to familiarize yourself with these regulations. For our part, we think it is necessary to explain to you that the rights indicated above are not absolute and will not apply to all processing of your personal data.

We emphasize that one of the rights indicated above is always available to you – if you believe that we have violated the regulations on personal data protection while processing your personal data, you have the possibility to lodge a complaint to the supervisory authority (President of the Office for Personal Data Protection). 

You can also always ask us to provide you with information about what data we have about you and for what purposes we process it. All you have to do is send a message to biuro@microfood.eu. However, we have made every effort to ensure that the information you are interested in is fully presented in this privacy policy. You can also use the above e-mail address if you have any questions about the processing of your personal data.

12. Do we use cookies and what are they?

Our website, like almost all other websites, uses cookies. 

Cookies are small text information stored on your terminal device (e.g. computer, tablet, smartphone) that can be read by our ICT system (our cookies) or by third parties’ ICT systems (third-party cookies). Specific information may be saved and stored in cookies, which can then be accessed by our ICT systems for specific purposes.

Some of the cookies we use are deleted at the end of your browser session, i.e. after you close it (so-called session cookies). Other cookies are stored on your terminal device and allow us to recognize your browser the next time you enter the site (persistent cookies).

If you want to know more about cookies as such, you can read this material: https://pl.wikipedia.org/wiki/HTTP_cookie. 

13. On what basis do we use cookies?

We use cookies on the basis of your consent, except when the cookies are necessary for the proper provision of electronic services to you. 

Cookie files that are not necessary for the proper provision of electronic services remain blocked until you consent to the use of cookies by us. During your first visit to our website, we display a message asking you for your consent along with the possibility of managing cookies, i.e. deciding which cookies you agree to and which you want to block.

Remember that disabling or limiting the use of cookies may prevent you from using some of the features available on our website and may cause difficulties in using our website as well as in using many other websites that use cookies. For example, if you block the cookies of social networking plugins, buttons, widgets and social features implemented on our website may not be available to you.

14. Can you disable cookies?

Yes, you can manage the cookie settings in your web browser. You can block all cookies or only selected ones. You can also block the cookies of specific sites. You can also delete previously saved cookies or other website and plugin data at any time.

Web browsers also offer the possibility to use incognito mode. You can use it if you don’t want information about visited pages and downloads to be saved in your browsing and download history. Cookies created in incognito mode are deleted when you close all incognito windows.

There are also browser plugins available to control cookies, such as Ghosters (https://www.ghostery.com). The option to control cookies may also be provided by additional software, in particular anti-virus packages, etc. 

In addition, many tools are available on the Internet to control certain types of cookies, in particular, collective management of behavioral advertising settings (e.g. www.youronlinechoices.com/, www.networkadvertising.org/choices).

Remember that disabling or limiting the use of cookies may prevent you from using some of the features available on our website and may cause difficulties in using our website as well as in using many other websites that use cookies. For example, if you block the cookies of social networking plugins, buttons, widgets and social features implemented on our website may not be available to you. 

15. What do we use own cookies for?

Own cookies are used to ensure the proper functioning of individual mechanisms of the website, such as maintaining a session after logging in to your account, remembering the last viewed products. 

Own cookies also store information about the cookie settings defined by you, made from the cookie management mechanism. 

Own cookies are also used to support the mechanism for recovering abandoned baskets.

16. What third-party cookies are used?

The following third-party cookies are used on our website:

  • Google Analytics,
  • Google Tag Manager,
  • Google AdWords,
  • Google AdSense,
  • Facebook Custom Audiences,
  • Facebook, Twitter, LinkedIN, Pinterest (social tools cookies),
  • Disqus,
  • Hotjar,
  • SoundCloud,
  •  

Details of individual third-party cookies are described below. 

Google Analytics – details

We use Google Analytics tool provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. We carry out our activities in this area based on our legitimate interest to create statistics and analyze them in order to optimize our websites.

In order to use Google Analytics, we have implemented a special Google Analytics tracking code in our website code. The tracking code uses cookies of Google LLC company concerning Google Analytics service. You can block the Google Analytics tracking code at any time by installing the browser add-on provided by Google: https://tools.google.com/dlpage/gaoptout. 

Google Analytics automatically collects information about your use of our website. The information collected in this way is most often transmitted to Google servers, which may be located in any place in the world and stored there.

Due to the IP anonymization we activate, your IP address is shortened before forwarding. Only in exceptional cases the full IP address is transferred to Google servers and shortened there. The anonymized IP address provided by your browser within the framework of Google Analytics is generally not combined with other Google data.

We would like to emphasize that Google Analytics does not collect any data that would allow for your identification. Therefore, the data collected within the framework of Google Analytics is not personal to us. The information we have access to within Google Analytics is, in particular:

  • information about the operating system and the Internet browser you are using,
  • subpages you are browsing on our site,
  • time spent on our website and on subpages,
  • transitions between individual subpages,
  • the source from which you came to our website,

Furthermore, we use the following Advertising Functions within Google Analytics: 

  • demographic and interest reports, 
  • remarketing,
  • advertising reporting functions, user-ID.

We also do not collect personal data within the Advertising Functions. The information we have access to is, in particular:

  • age range you are in,
  • your sex,
  • your approximate location limited to a town,
  • your interests determined on the basis of your activity in the network.

Google Analytics and Google Analytics 360 services have been certified as independent security standard ISO 27001. ISO 27001 is one of the most widely recognized standards in the world and certifies that systems supporting Google Analytics and Google Analytics 360 meet the relevant requirements.

If you are interested in the details of Google’s use of data from sites and applications that utilize Google services, we encourage you to read this information: https://policies.google.com/technologies/partner-sites. 

Google Tag Manager – details

We use a Google Tag Manager tool provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, which allows us to manage tags, i.e. tiny pieces of code, thanks to which we are able to control users’ traffic and behavior, collect information about the effectiveness of advertisements and take actions to improve our website.

 

 

Google Tag Manager does not collect any personally identifiable information, however, this tool does trigger other tags, which in turn may collect data.

Google AdWords – details

We use remarketing functions available within the Google AdWords system operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. We carry out our activities in this area based on our legitimate interest in marketing our own products or services.

When you visit our website, a Google remarketing cookie is automatically left on your device and collects information about your activities on our website. Thanks to the information collected in this way, we are able to display advertisements for you within the Google network depending on your behavior on our website. For example, if you display a product, this information will be recorded by a remarketing cookie so that we can target you with an advertisement for that product or any other product we think is appropriate. This advertisement will be displayed to you within the Google network when you use the Internet, browse other websites, etc.

Please note that we do not collect any personally identifiable information when using Google Ads. Any compilation of data in such a way that it becomes personal data may be carried out by Google, but in this respect, we are no longer responsible for this, as Google performs these activities on the basis of an agreement concluded with you as a user of Google services. 

We, using Google AdWords, are only able to define the groups of recipients to whom we would like our advertisements to reach. On this basis, Google decides when and how to present you our advertisement.

Further processing of the information takes place only if you have consented to Google linking your browsing history with your account and using the information from your Google account to personalize the ads that are displayed on the websites. In this case, Google will use your data to create and define target group lists for remarketing on different devices. For this purpose, Google temporarily combines the information collected with other data held to create target groups.

If you do not want to receive personalized ads, you can manage your ad settings directly on Google: https://adssettings.google.com/. 

If you are interested in the details of Google’s use of data from sites and applications that utilize Google services, we encourage you to read this information: https://policies.google.com/technologies/partner-sites. 

Google AdSense – details

We display ads on our sites within the Google AdSense network operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. We carry out our activities in this area, based on our legitimate interest in monetizing the content published by us.

Our site, in connection with the display of ads within the AdSense network, contains ads tags that give your web browser the command to send a request for advertising content from Google servers. The server also sends a cookie with the advertising content. Cookies are used to display advertisements based on your previous visits to our site or other websites. AdSense also uses cookies to improve the quality of advertisements. Often applications include directing ads based on topics that interest you, improving campaign effectiveness reports and skipping ads you have already seen.

Please note that we do not collect any personally identifiable information when using Google AdSense. Any compilation of data in such a way that it becomes personal data may be carried out by Google, but in this respect, we are no longer responsible for this, as Google performs these activities on the basis of an agreement concluded with you as a user of Google services. 

Further processing of the information takes place only if you have consented to Google linking your browsing history with your account and using the information from your Google account to personalize the ads that are displayed on the websites. In this case, Google will use your data to create and define target group lists for remarketing on different devices. For this purpose, Google temporarily combines the information collected with other data held to create target groups.

If you do not want to receive personalized ads, you can manage your ad settings directly on Google: https://adssettings.google.com/. 

If you are interested in the details of Google’s use of data from sites and applications that utilize Google services, we encourage you to read this information: https://policies.google.com/technologies/partner-sites. 

Facebook Custom Audiences – details

As part of the Facebook Ads system provided by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA, we use the Custom Recipient Groups feature to target specific user groups for targeted advertising messages. We carry out our activities in this area based on our legitimate interest in marketing our own products or services.

In order to target you with personalized ads for your behavior on our site, we have implemented Pixel Facebook, which automatically collects information about your use of our site. The information collected in this way is most often transmitted to Facebook servers, which may be located around the world, in particular, in the United States of America.

The information we collect on Pixel Facebook is anonymous, i.e. it does not allow us to identify you. Depending on your activity on our sites, you may reach a specific group of recipients, but we do not identify individuals belonging to those groups in any way.

However, we inform you that Facebook may combine the information we collect with other information about you collected as part of your use of Facebook and use it for its own purposes, including marketing. These Facebook activities are no longer dependent on us, and you can search for information about them directly in Facebook’s privacy policy: https://www.facebook.com/privacy/explanation. You can also manage your privacy settings from your Facebook account. Here you will find useful information in this regard: https://www.facebook.com/ads/settings.

Social tools – details

Our website uses plugins, buttons and other social tools, hereinafter collectively referred to as “plugins”, made available by social networks such as Facebook, Instagram, LinkedIN, Twitter, Pinterest. 

When displaying our website containing a plugin for a social networking site, your browser sends visit information to the administrator of that social networking site. Since the plugin is a part of a social networking site built into our site, your browser sends a request to download the content of that social networking site to our site.

Plugins collect certain information about you, such as your user ID, the site you visited, the date and time of your visit and other browser information.

Social network administrators use some of this information to personalize the viewing conditions of our site. For example, when you visit a “Like” page, a social network administrator needs information about who you are to show those of your friends who also like our site.

The information collected by plugins may also be used by social network administrators for their own purposes, such as improving their own products, creating user profiles, analyzing and optimizing their own activities, targeting ads. We have no real influence on how the information collected by plugins is subsequently used by social network administrators. You can look for details in this respect in the rules and privacy policies of individual social networking sites.

Social networking plugins collect and pass on information to social networking administrators even if you are not logged in to your social networking account. However, the browser then sends a more limited set of information.

If you have logged in to one of the social networking sites, the administrator of the site will be able to directly assign the visit to our site to your profile in the social networking site. 

If you do not want social networking sites to assign the data collected during your visit to our website directly to your profile in a given site, you must log out of that site before visiting our site. You can also completely prevent plug-ins from being loaded on the site by using the appropriate extensions for your browser, such as script blocking. 

In addition, the use of some plugins may involve publishing certain information within your social profiles. For example, information about clicks on the “Like” button may be available on your Facebook timeline. Of course, if you share some content in your social media using the plugins embedded on our site, this sharing will naturally be visible in your profile.

As regards the details related to the processing of information collected by social networking sites’ administrators, in particular, the purpose and scope of data collection and its further processing and use by the administrators, as well as the possibility of contact and your rights in this respect and the possibility to make settings to protect your privacy, you will find everything in the privacy policies of individual service providers:

Disqus – details

Our website uses the Disqus commenting system operated by a third party, i.e. Disqus, Inc., 717 Market St. San Francisco, CA 94103, USA.

When you view a page containing comments supported by Disqus, Disqus sends one or more cookies to your device that identify your web browser. Disqus cookies are responsible for the proper functioning of the comment system, in particular, for improving the login process. Disqus cookies also collect information about how you use our site (e.g., the pages you visit, the links you click on) in order to analyze your activity and to personalize the content, including advertising, displayed to you by Disqus.

If Disqus displays ads, it uses technologies that support this process, such as Google, Polymorph, ServeBid, which can set cookies to personalize your marketing, link ads to subsequent activities, limit how often you display individual ads.

Remember that you use the Disqus comment system as your own user, based on the Disqus rules and privacy policy. Disqus is an independent entity that provides electronic services to you. For details on Disqus policies, including privacy, please refer to documents provided directly by Disqus:

Hotjar – details

We use Hotjar to better understand your needs and optimize our website for your experience in using it, which is our legitimate interest. The tool is provided by an external entity, i.e. Hotjar Limited, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta.

Hotjar records every visitor to our website and allows you to play a video recording of their movement on our website, as well as to generate so-called heat maps. Within the Hotjar tool, we do not have access to information that allows us to identify you because Hotjar does not record the process of filling in the forms. The information we have access to within Hotjar is, in particular:

  • information about the operating system and the Internet browser you are using,
  • subpages that you browse within our service,
  • time spent in our service and on its subpages,
  • transitions between individual subpages within our service,
  • the source from which you came to our website,
  • places you click.

In order to use Hotjar, we implemented a special Hotjar tracking code in the code of our website. The tracking code uses cookies from Hotjar Limited. The information collected through the cookies is stored by Hotjar as part of a pseudonymized user profile. Neither Hotjar nor we use this information to identify you.

Here you may object to Hotjar creating your user profile, storing information about your use of our website and using its cookies: https://www.hotjar.com/legal/compliance/opt-out. 

If you are interested in details related to the processing of data within Hotjar, we encourage you to read the Hotjar privacy policy: https://www.hotjar.com/legal/policies/privacy. 

SoundCloud – details

SoundCloud widgets are embedded on our pages, allowing you to play the recordings available on SoundCloud directly from our pages. The operator of SoundCloud service is SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany.

When you visit a site with an embedded SoundCloud widget, SoundCloud receives certain information, including information about the site you visited and your interactions with the widget. SoundCloud and the widget can recognize you, especially when using cookie technology. SoundCloud uses the information collected in this way to ensure the correct and secure operation of the widget, to analyze and optimize the services provided by SoundCloud, as well as for personalization and advertising purposes.

Remember that when playing back recordings available on the SoundCloud service, you use the services provided electronically by SoundCloud. SoundCloud is an independent entity, independent from us, providing electronic services to you. Details on how to use SoundCloud, including privacy, can be found in the documents provided directly by SoundCloud:

YouTube – details

We embed on our sites YouTube widgets allowing you to play videos available on YouTube directly from our sites. YouTube is supported by Google LLC.

The videos are embedded on the site in privacy mode. Based on the information provided by YouTube, this means that no cookies are stored on your device and Google does not collect any information about you until you play the recording.

When you play a recording, YouTube saves cookies on your device and receives information that you have played the recording from a specific website, even if you do not have a Google account or are not logged in. If you have signed in to your Google account, the service provider will be able to directly assign the visit to our site to your account. The purpose and scope of data collection and its further processing and use by Google, as well as the possibility of contact and your rights in this respect and the possibility to make settings to protect your privacy, are described in the Google privacy policy. 

If you do not want Google to assign the data collected during video playback directly to your profile, you have to log out of your account before the video is played. You can also completely prevent plug-ins from being loaded on the site by using the appropriate extensions for your browser, such as script blocking. 

The information collected through cookies associated with embedded YouTube videos on our sites is used by Google to ensure the correct and secure operation of the widget, to analyze and optimize YouTube’s services, as well as for personalization and advertising purposes. 

Remember that when playing back recordings available on YouTube, you use services provided electronically by Google LLC. Google LLC is an independent entity, independent from us, providing services to you by electronic means. You can look for details on YouTube’s rules of use, including privacy protection, in documents provided directly by YouTube:

17. Do we track your behavior on our site?

Yes, we use Google Analytics, Google AdWords, Hotjar and Facebook Custom Audiences tools, which collect information about your activities on our site. These tools are described in detail as part of the third-party cookies question, so we will not repeat this information here as well. 

18. Are we directing targeted ads to you? 

Yes, we use Facebook Ads and Google Ads, where we can direct ads to specific target groups defined by different criteria such as age, sex, interests, occupation, work, activities previously undertaken on our site. These tools are described in detail as part of the third-party cookies question, so we will not repeat this information here as well.

19. How can you manage your privacy?

The answer to this question can be found in many places in this privacy policy when describing particular tools, behavioral advertising, consent to cookies, etc. Nevertheless, for your convenience, we have collected this information again in one place. Below you will find a list of options for managing your privacy.

20. What are server logs?

Using the site involves sending queries to the server where the site is stored. Each query addressed to the server is saved in the server logs.

The logs include your IP address, date and time of the server, information about your web browser and operating system you are using. Logs are saved and stored on the server.

The data stored in the server logs are not associated with specific individuals using the site and are not used by us to identify you.

Server logs are an only auxiliary material used to administer the site, and their content is not disclosed to anyone except those authorized to administer the server. 

21. Is there anything else you should know about?

As you can see, the topics of personal data processing, the use of cookies and the management of privacy in general are quite complicated. We have made every effort to ensure that this document provides you with as much knowledge as possible on issues important to you. If anything is unclear to you, if you want to find out more or just talk about your privacy, write to us at biuro@microfood.eu.